Visualante Design is the brain child a couple of marketing and graphic design creatives who are hell bent on coloring outside of the lines and creating exciting, dynamic, hold-on-to-your-seats visual brands. With more than 20 years experience between the two in corporate marketing and design, they have decided to ditch their three piece suits for swim suits and dive into the world of visual branding.
Visualante believes visual branding is a way to differentiate a company, product, person, or service from its competitors. They understand that customers base their purchase decisions on their perception of reality and not reality itself. So in turn, a company, product, person, or service that is perceived to be of better quality, will then be of better quality - at least in their minds, where purchase decisions are made.
Visual identity is about reputation.